Gambling News | 23 Aug 2022

BetMGM accepts an increased and lengthened SportsGrid Incorporated partnership

MGM Resorts International and Entain's BetMGM retail and online sportsbetting company has announced the signing of a contract to strengthen and broaden its current partnership with SportsGrid Incorporated in the United States.

The company, which has its headquarters in Jersey City, said in a formal press release on Monday that it presently permits bettors in 20 US states, including Illinois, New York, and Michigan, to do so through the mobile-friendly BetMGM.com website. According to the business, it is also in charge of retail sportsbooks at 13 casinos owned and operated by parent company MGM Resorts International, including the Bellagio in Las Vegas, the MGM Grand in Detroit, and the Borgata Hotel Casino and Spa.

Enhanced insights

The Pro Football Today, In-Game Live Primetime, and Ferrall Coast to Coast shows are just a few of the broadcasts that BetMGM's staff of trade specialists will "offer insight during," according to the company's announcement of its most recent agreement with SportsGrid Incorporated. According to the report, Warren Sharp, the chief professional American football pundit for the multimedia content and technology platform provider, will be reporting from various MGM Resorts International venues, including the 300-room MGM National Harbor facility in Maryland, as part of the new multi-year alliance.

Increased publicity

The news release was utilised by BetMGM's Chief Revenue Officer, Matt Prevost, to announce that the Ferrall Coast to Coast show, which is produced by SportsGrid Incorporated, will now feature all of his company's vast selection of odds and promos. The seasoned executive said that the strengthened collaboration will furthermore result in live reports from Sharp being broadcast throughout a variety of websites, digital syndication publisher networks, and social media assets owned by both businesses.

Read Prevost's statement...

Together, we look forward to offering our consumers more sportsbetting information just in time for the beginning of the football season. SportsGrid Incorporated is a perfect partner.

Prevailing duty

The new agreement between BetMGM and SportsGrid Incorporated was inked as the company "continues to grow to new locations" while maintaining responsible gaming education as "a primary priority," according to the company. Adam Kaplan, the Chief Operating Officer of SportsGrid Incorporated, underlined this last statement before expressing his company's 'thrill' at the expansion of its cooperation with the major bookmaker "on the heels of our inaugural partnership launch earlier this year."

In a statement, Kaplan said...

BetMGM will gain from the size of our network's viewership and distribution footprints, the integration of top talent like Warren Sharp, and the live content creation from premier MGM Resorts International properties by utilising SportsGrid Incorporated's media-as-a-service model even more.