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The relaunch of Izibet, an online casino and sports betting brand run by the Izi Group, has been announced by the British software development firm EveryMatrix. During summer, the operator underwent a revamp that included the turnkey solution from the provider.
By providing the operator with a complete turnkey solution that includes sportsbook, casino, and gaming administration platforms, EveryMatrix strengthens their long-standing commercial partnership and further develops the group's digital presence, izibet.com.
In order to improve the user experience, the new website will include a full range of betting verticals, including horse racing, sports betting, esports, and virtual games like Counter-Strike, Dota 2, StarCraft, and FIFA.
Stian Hornsletten, the company's chief commercial officer, commented on the debut and remarked...
With IZI Group, with whom we have a long-standing commercial connection, we are pleased to see the launch of the new online brand using our turnkey solution. Their reputation is excellent in Malta, therefore the new betting and casino website will be well-liked. In addition to providing them with our technology, we are eager to work closely with the new brand to foster growth and achieve exceptional performance.
Izi Group plc, previously Pinnacle Gaming Group Ltd, which was founded in 2004 and has run the physical and mortar Dragonara Casino in Malta since 2010, is in charge of managing the new online brand. The company, which has its headquarters in St. Julian's, also oversees a sizable network of sports betting locations in Malta under the Izibet name. It has since bolstered its online presence by enabling users to play from any location on the internet.
According to Robert Galea, chief operating officer of Izibet.com, "we are highly confident in the experience and technology which EveryMatrix delivers as our turnkey solution partner" as they "took the jump to bring Malta's biggest sports betting brand online."
The company's "strong partnership," which began in 2013, with EveryMatrix, according to the COO, "is vital" in enabling them to provide their customers with the "ultimate sports betting experience," in addition to their audience's favourite casino games, virtual sports betting, and esports betting.
Together with EveryMatrix, we hope to solidify our position as industry leaders while providing our clients with top-notch online and mobile experiences.
The latest agreement comes after the Malta-based software development company added Matrix iGaming LLC, an American gaming company, to its RGS Matrix solution. This made the Illinois developer the first American-facing gaming provider to join the company's network and, thanks to the new partnership, expand into the online vertical.
The sixth standalone iGaming solution from EveryMatrix, RGS Matrix, was introduced in December 2019 and is built to manage the volume of traffic that tier-1 operators anticipate. The technology is also utilised by Spearhead Studios, the gaming division of the Group, which now has a library of more than 50 video slots games.
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