Industry News | 26 May 2022

Kalamba Games, a maker of online slots, is a new Fusion partner for Pariplay

 

Leading supplier Kalamba Games has partnered with Pariplay Ltd, securing distribution of its 50+ titles and engagement tools to a wide-ranging network of top-tier operators across key jurisdictions via the Aspire Global subsidiary's flourishing Fusion platform. This follows earlier this month's signing of agreements with Big Time Gaming (BTG) and Betsson Group.

 

The supplier's quickly expanding Joker series, with captivating themes and cutting-edge mechanics and features, as well as Kalamba's slots portfolio, which includes a diverse collection of player favourites like Caribbean Anne 2, the second iteration of the popular 2019 hit, and Blazing Bull 2, will be made available to the Gibraltar-based business under the terms of the agreement.

Also, moving ahead, the global game studio with offices in Malta and Krakow will release an average of 14+ new games to the Fusion platform each year in addition to localised and unique content that caters to the distinct demands of the market and its customers.

 

Promoting Resources:

 

Promotional elements including Jackpots, Challenges, and a Big Win Replay function, all of which have been shown to enhance both engagement and retention, are also offered by the supplier.

 

Callum Harris, Director of Partnerships for Pariplay, stated in a corporate news release that "Kalamba's content is inspired by players and with creative and engaging features its games are already proved to be successful with audiences across the globe."

With Kalamba's "broad product range," Harris said they are "very thrilled" to be able to call Fusion a partner and to "raise the robustness" of their offering.

 

Fusion, a unified strategy to content delivery, is focused on offering operators more efficiency and superior return on investment (ROI). The platform now includes more than 12,000 games from a who's who of 80+ industry-leading providers, in addition to a suite of back-office conversion and player retention capabilities, and the most recent agreement will see even more diversified content added to the service.

 

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The cooperation was praised as a "fantastic victory" for the company by Andrew Crosby, Chief Commercial Officer for Kalamba Games, who added that it "will ensure distribution to a broad network of top operators across a number of significant territories."

 

The CCO notes that they have a "great start" to their cooperation because they are already online with 888casino. He adds that they look forward to "further developing" their connection and exposing their content to new players.

 

Kalamba recently said that it has inked a distribution contract with renowned operator 888casino to provide its selection of slot games across multiple geographies. The operator's games will be offered through Pariplay's Fusion platform, greatly expanding the supplier's market reach given its "commanding position" in well-established European iGaming centres and quickly expanding areas like Ontario.