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This month, EveryMatrix Slot Trumps returns to Latin America, focussing on slot players from Colombia.
Colombia Loses to Slot
Colombia is the focus of the fourth Slot Trumps since it is the longest-running online market in the area, having authorised igaming in 2016.
The low-stakes market in Latin America: Slot vs. Colombia
Colombia Loses to EveryMatrix Slot
When compared to Brazilian bettors, Colombian players are just as frequent, but they wager far less money.
Online slot machines generate about 20% of the market's total income. Data from EveryMatrix's SlotMatrix, however, suggests that Colombian gamers are not major spenders.
Colombia has the lowest average bet size in the Slot Trumps series, with stakes averaging €0.34 across the top 20 games on SlotMatrix in the country. As a matter of fact, just 20% of the best slots accept typical bets of €0.5 or more.
At 254 bets per player on average, Colombian players are on level with Brazilian players. The betting rates displayed on the Romania dashboard are significantly higher, with volumes that are half as high during a 90-day period.
Same ideas as Brazil
When it comes to game themes, Colombia follows suit with its LatAm neighbour Brazil. Colombian players have a penchant for games with fruits, animals, and fantasy themes, much like the continent's largest market.
Additionally, free spins are the most played bonus feature, while wilds are the most played base game feature among Brazilian gamers.
However, as seen in EveryMatrix's Slot Trumps, Colombians favour a medium volatility game and aren't thrill seekers, unlike their southern neighbours.
For operators seeking to enhance their LatAm footprint, this could mean that Tiki Time Exotic Wilds, set to be released in Q4 2023 by Armadillo Studios of EveryMatrix, is a suitable choice. This month, we advise you to try out a medium-volatility slot game with a fruit theme, free spins, and wild symbols.
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